Social Media Marketing Trends You Must Know in 2022

Social media is like a sea, and all the brands are chasing it. Most of them need to be aware of why they promote their brand on social media. As an experience social media marketing manager, I have decided to develop a blog where we will guide all my clients in understanding the value of social media marketing and how it can change the game for your business.

In this blog, I will discuss some of the latest social media marketing trends you need to focus on to help you drive more leads and ROI from social media.

So, let’s quickly get started with the blog.

Increasing demand for social media chatbot communication:

Social media is an amazing communication channel; most brands have now started providing customer service to their customers via social media. When you hear about chatbots, social media will not be the first thing that will strike your mind. Fortunately, chatbots have played a huge role in quickly providing the right solutions to customers. AI or Artificial Intelligence-based chatbots can quickly understand users’ problems and provide the best solutions for their queries, increasing their contribution within their industry.

Brands would provide room for AR and VR Technologies:

Although AR (Augmented Reality) and VR (Virtual Reality) are no new trends, most brands still need to be aware of these technologies. Most top brands like Lenskart and Amazon have also started providing an AR feature like a try-on for products before they can purchase the product effectively.

According to recent research, the try-on feature has also helped customers make positive purchasing decisions which has helped brands increase their sales.

On the other hand, social media platforms such as Instagram, Facebook, Snapchat and Twitter have also showcased an interest in AR, adding many features like filters to attract new users.

Brands will love Influencers like never before

Surprisingly, the number of intent brands have showcased within influencer marketing is shocking as almost everyone wants an influencer campaign for their business. However, the trend for influencers is expected to increase in large numbers as more and more brands will join hands with influencers.

There was a time when only top brands had the privilege of partnering with influencers as they used to demand whooping prices. Today, the rapid advancements in social media have ensured the fact that brands of all sizes have an influencer. For example, restaurants can hire a local influencer to help them get brand recognition, while health products can hire fitness bloggers.

Brands will chase local customers.

You might have heard about local SEO or search engine optimization; similarly, customers are chasing local audiences to outperform their local competitors. Moreover, brands also want to target more local customers and will use social media as a powerful marketing tool to drive organic traffic and sales from the target audience; Facebook, Twitter, Instagram and Youtube will play a vital role in helping brands drive more consumers effectively.